Photographer Reverses Gender Roles To Highlight Gender Bias In Old Ads, But Is Ad Sexism Still Alive Today?

Photographer Reverses Gender Roles To Highlight Gender Bias In Old Ads, But Is Ad Sexism Still Alive Today?

February 5, 2018 By alberto

    Mad-Men Era Ads Clearly Defined Men As Leaders Of Society

    Eli Rezkallah
    The 1960s have been labeled by some as the decade of change for women. The decade started with strict gender role definition inherited from the 1940s and 1950s, but ended with the sexual revolution. A lot of the media representations of women in the 1960s focused on “traditional” concepts of a woman’s place in the home and society. A photographer recently toyed with some of the sexist ads of the era by flipping the roles.